Email is the main way people in organisations communicate with each other and with external parties including customers, partners, investors and more. Everytime an employee writes an email, there is a propensity to make a mistake. Here are the 5 biggest reasons why it is important for your company to invest in preventing email mistakes.
“‘Amen’ is like the ‘Send’ button on an email.”
– Steve Toltz, Fraction of a Whole
5. Email Mistakes Can Damage Your Personal Reputation
If you send out an incorrect e-mail, you can give off the perception that you are careless and lack attention to detail – even if it is due to a technical mishap. Don’t let a simple mistake ruin the years of hard work and care that you’ve put in building your personal brand!
4. Email Mistakes Can Damage Your Company’s Reputation
It’s not just your personal brand that’s in jeopardy, but your firms. If you seem careless, your company starts to be viewed as negligent with information. This filters into your company’s overall brand perception and can cause your firm to lose out to competitors in both the short and long term as competitors capitalize on the mistake.
3. A Big Mistake Can Cost Your Company Millions in Fines
There have been cases in the press of financial services firms sending out detailed non-disclosure agreements to the wrong firms and medical companies sending out patient data to the incorrect recipients – all due to an innocent typo when sending an e-mail. Not only would you lose your customers’ business, regulators can throw you all sorts of fines for information security breaches – from the hundreds of thousands to the millions.
2. Your Compliance & Information Security Divisions Can Get Overloaded
Alongside the damage done externally, your company’s resources will be stretched in the event of a misaddressed email or other e-mail mistake. The long process of reporting, clean-up, interrogation and explanation internally can cost the firm highly in wages, and prevents a core part of the business in doing its job fully and effectively.
1. You Could Lose Clients and New Business Opportunities
Legendary American entrepreneur Harvey Firestone said that “fundamental honesty is the keystone of business.” Without trust in data and personal information protection, existing customers will choose other service providers, or shun your solution all together. Without existing customers and with a damaged reputation, it will be increasingly difficult to source new business opportunities.